Single Page Analysis

When to Use

• Use when the user provides a single URL for detailed on-page SEO review.
• Use when auditing one page rather than an entire site.
• Use when checking metadata, content, schema, images, and page-level technical signals together.

What to Analyze

On-Page SEO

• Title tag: 50-60 characters, includes primary keyword, unique
• Meta description: 150-160 characters, compelling, includes keyword
• H1: exactly one, matches page intent, includes keyword
• H2-H6: logical hierarchy (no skipped levels), descriptive
• URL: short, descriptive, hyphenated, no parameters
• Internal links: sufficient, relevant anchor text, no orphan pages
• External links: to authoritative sources, reasonable count

Content Quality

• Word count vs page type minimums (see quality-gates.md)
• Readability: Flesch Reading Ease score, grade level
• Keyword density: natural (1-3%), semantic variations present
• E-E-A-T signals: author bio, credentials, first-hand experience markers
• Content freshness: publication date, last updated date

Technical Elements

• Canonical tag: present, self-referencing or correct
• Meta robots: index/follow unless intentionally blocked
• Open Graph: og:title, og:description, og:image, og:url
• Twitter Card: twitter:card, twitter:title, twitter:description
• Hreflang: if multi-language, correct implementation

Schema Markup

• Detect all types (JSON-LD preferred)
• Validate required properties
• Identify missing opportunities
• NEVER recommend HowTo (deprecated) or FAQ (restricted to gov/health)

Images

• Alt text: present, descriptive, includes keywords where natural
• File size: flag >200KB (warning), >500KB (critical)
• Format: recommend WebP/AVIF over JPEG/PNG
• Dimensions: width/height set for CLS prevention
• Lazy loading: loading="lazy" on below-fold images

Core Web Vitals (reference only, not measurable from HTML alone)

• Flag potential LCP issues (huge hero images, render-blocking resources)
• Flag potential INP issues (heavy JS, no async/defer)
• Flag potential CLS issues (missing image dimensions, injected content)

Output

Page Score Card

Overall Score: XX/100

On-Page SEO:     XX/100  ████████░░
Content Quality: XX/100  ██████████
Technical:       XX/100  ███████░░░
Schema:          XX/100  █████░░░░░
Images:          XX/100  ████████░░

Issues Found

Organized by priority: Critical -> High -> Medium -> Low

Recommendations

Specific, actionable improvements with expected impact

Schema Suggestions

Ready-to-use JSON-LD code for detected opportunities

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use serp_organic_live_advanced for real SERP positions and backlinks_summary for backlink data and spam scores.

Error Handling

Scenario	Action
URL unreachable (DNS failure, connection refused)	Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again.
Page requires authentication (401/403)	Report that the page is behind authentication. Suggest the user provide the rendered HTML directly or a publicly accessible URL.
JavaScript-rendered content (empty body in HTML)	Note that key content may be rendered client-side. Analyze the available HTML and flag that results may be incomplete. Suggest using a browser-rendered snapshot if available.

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.